13 Strategies To Become a Pro in Real Estate Marketing

Marko Leon
August 11, 2021
Real Estate Marketing

Real estate marketing strategies that will help you attract prospective buyers looking to invest in real estate.

In practice, however, many investors are not quite sure how to get their properties out to the public. With that in mind, below are some of the best real estate marketing strategies for investors. This list of the best real estate marketing strategies by your preferred investment method will help you optimize your investment.

Best Real Estate Marketing Strategies for Fit-and-Flip Investors

As you know, a fix-and-flip investment strategy involves buying a house at market value, renovating it, and quickly selling it for profit. Next, you’re going to be looking for potential buyers interested in seeing the glamorous end result of the transformation. Here are a few marketing strategies that you can use to reach them.

Become an agent for real estate

The first marketing strategy we’re going to mention is to become a real estate agent. While this may sound like unconventional advice; obtaining your real estate license will give you access to a powerful marketing tool. Your local Multiple Listing Service (MLS) system.

Simply put, when you use the MLS as part of your real estate marketing strategy, you’re all guaranteed to be serious about making a move with your buyers. In fact, the MLS is taking a lot of guesswork out of finding a qualified buyer for your flipped property.

Try Marketing Content

If HGTV has taught us anything, it’s that there’s a big target audience for real estate transformation. Content marketing efforts can help you find prospective buyers for your property before you are renovated. Consider the process of blogging as part of your marketing campaign. Over time, if you’re consistent with creating engaging content, you’ll also be able to build brand awareness. Moreover, start thinking about adding email campaigns to your real estate marketing plan as well.

Consider Property Video Marketing

If anyone should consider making real estate marketing videos, it’s a fix-and-flip investor. When done right, flips are eye-catching, and a video that documents the process is sure to draw in the right homebuyer. If you’re considering this marketing idea, make sure that the video contains footage of the property from before and after the renovation so that prospective buyers can see just how big a transformation has taken place.

Best real estate marketing strategies for buy-and-hold investors

A real estate investor who follows a buy-and-hold strategy will have a traditional landlord-holder relationship. If you have chosen this type of real estate investment strategy, you can use the following marketing ideas to ensure that you find the right tenant for your rental property.

Hire a professional real estate agent

While you don’t need a real estate license to be a landlord, it may be worth hiring a property manager or a real estate broker. Working with a real estate professional means that they are likely to take care of marketing the property for you. Plus, your property will be exposed to powerful real estate marketing tools like your local MLS system.

Hire your marketing agency

If you have a specialty property like a luxury estate, consider hiring a real estate marketing agency to do some hard marketing work for you. A marketing agency will use a wealth of print and digital marketing strategies to help you find the perfect tenant for your rental. As a customer, you just need to be prepared for the bill that comes along with working with a team of professional marketers.

Place ads or posts on your favorite social media platform

Alternatively, if you’re working on a tight budget, you could just consider posting your rental property on a social media platform like Facebook or Twitter. While this may not be the most original idea of real estate marketing, it’s an effective way to get news about your rental to your network. In this instance, be sure to include a lot of photos in your posts, along with all the relevant property information.

Best real estate marketing strategies for short term rental investors

For their part, short-term rental investors need to take a whole new approach. Since these investors need to attract multiple property clients on a consistent basis, their marketing strategies need to be time-tested. With that in mind, here are a few marketing efforts that you can try out.

Build a website for real estate

First and foremost, you should try to build a real estate site for the property itself. The website should contain gorgeous photos and information about any amenities or additional services you offer, as well as glossy reviews. Try to make your property sound as attractive as possible so that a potential client can choose from other options when booking their getaway.

Well, rely on social media

In addition to creating a website, you can rely on social media to get your rental word out. However, instead of using your personal Facebook or Twitter, you’ll want to check out websites like VRBO and Airbnb. They can help you market your property to potential clients outside your own network.

Launch ad campaigns for search engines

Finally, consider launching paid ad campaigns on search engines such as Google or Bing. This marketing strategy will work particularly well if your rental is located in a heavily searched holiday destination. With this strategy, whenever someone searches for a phrase like “Hotel in [Your City],” they will be given the option to click on an ad for your rental.

Best marketing strategy for real estate wholesalers

Finally, there’s the wholesale of real estate. A wholesaler buys an investment property at a lower market value and then turns around and quickly sells it for profit without first making any renovations. Since this strategy relies mainly on the ability to identify distressed properties and potential end-purchasers, the following two major marketing strategies are included.

Network with those in the real estate sector

Truly, it’s all about tapping your network. You’ll want to make connections to the real estate industry. Consider joining groups for real estate to see if you can get to know a few professionals. Then, be sure to keep in touch with you. You never know when a real estate agent might have a few real estate clients who would be the perfect final purchaser for a property in your portfolio.

Use real estate marketing tools for the generation of lead

The other half of real estate retailing is finding troubled properties to add to your portfolio. Luckily, there are real estate marketing tools that can help you find sellers that are in a hurry. Most of these tools use public record data. Therefore if you’re considering subscribing, be sure to do your research on them.

The bottom line of the Millionacres

Real estate investment and marketing strategies often go hand in hand. Best Real Estate Marketing Strategies guide is to help in the early stages of the journey. However, you should not be afraid to try out a variety of marketing ideas for your real estate business. At the end of the day, it is only through trial and error that you will end up finding the strategies that work best for you.


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